Mars Finalizes Kellanova AcquisitionThe broader consumer goods industry is undergoing major consolidation and portfolio optimization. Get details about this deal. PepsiCo Restructure to Focus on Automation, Digitalization, SimplificationThe productivity savings will fund investments in advertising, marketing and consumer value. Inside Barilla’s Al Bronzo Relaunch Boost from Real-Time Display Insights What started as a premium pasta relaunch quickly became a lesson in how real-time data helps brands correct execution, react to trends and avoid costly missteps. Hershey Identifies How Convenience Retailers Can Win at the Shelf Hershey leans on two approaches to drive growth via promotions. Get the details. Horizon Family Brands to Grow Better-for-You Portfolio With Maple Hill Creamery Purchase The transaction will expand Horizon's dairy portfolio, which currently includes the brands Horizon Organic and Wallaby Organic. Unilever Targets Gen Z in Social-First, Data-Driven Knorr Campaign Unilever used consumer data it collected to inform a social-first campaign that promotes the Knorr brand Barry Callebaut to Optimize Recipe Development With AI, Food Analytics The chocolate maker's goal is to build a framework designed to scale innovation faster and more sustainably. AI for Colgate, Value Sizing for Clorox, Shelf Resets for Newell: How CGs are Confronting Consumer Uncertainty Major consumer goods companies have shifted their strategies as they look to court a cautious consumer. PepsiCo Laying Off 500 Workers at Orlando Facility The food giant will close two manufacturing facilities in Florida on May 9. Hershey Names Amy Roe VP of Consumer, Commercial Intelligence The new hire will champion insight-based decision-making across the company. 1 2 3 4 5 Next Last
