After its recent acquisition of the SPLENDA brand, Heartland looked to unify its demand planning and TPM needs through a rapidly deployable and easy to use SaaS/cloud-based system allowing for post-promotional analysis.
A fully-integrated software solution from AFS Technologies is expected to empower key stakeholders with real-time visibility into trade spend activity across the value chain, including indirect channels.
J.W. Child Associates, a Boston-based private equity firm and the owner of Sunny Delight Beverages Co. (SDBC), has agreed to sell SDBC to Brynwood Partners VII L.P.