Beverages

Anthony Bigornia, director, Global Consumer Products Industry Solutions and IBM Industry Academy Member, explains how consumer goods companies can leverage hyper-local external data for growth.

Nestle's Nescafe brand is one of the first to partner with Facebook to launch an immersive video.

Unilever East Africa has entered into a Memorandum of Understanding with Tatu City Limited for the acquisition of 70 acres of industrial land for future expansion of its manufacturing operations. Find out how this move is part of a stream of investment activities to drive growth in East Africa.

Pepsi and Coke are setting aside their differences to support veterans in a video spot.

Barry Callebaut has acquired Nyonkopa to cover growing customer need for sustainable and traceable cocoa and the commercial beverages vending activities of FrieslandCampina Kievit.

Lack of infrastructure, unfriendly environmental conditions and a shortage of skilled labor, are just some of the obstacles consumer goods (CG) companies face when expanding into new geographies. However, leading CG companies are taking advantage of this opportunity by leveraging innovative technology solutions to increase sales by up to 8 percent, reach customers much faster and reduce ordering costs by nearly 80 percent. Heres how they do it.

Insight, innovation and action are key levers of growth that are cross-functional themes. That is why consumer goods community leaders reunited (now in its 17^th year) to engage these important areas of focus, during the 2015 Consumer Goods Business & Technology Leadership Conference.

Kellogg and PepsiCo led food and beverage makers in efficiency of water use, an important metric for the long-term profitability and sustainability of resource-intensive businesses, according to Lux Research. Lux Research analysts evaluated resource efficiency in consumer packaged goods. Here are their findings.