Beverages

The brand is celebrating the Mexican holiday with an out-of-home campaign centered on a mural that springs to life through augmented reality.

Tools of Engagement: The best way to make ‘personal’ connections is often through technology.

As chief digital officer, Dadlani is helping Mars move faster to better solve the evolving needs of consumers and customers.

The beer brand recently teamed with Vatom Labs to launch a mobile, blockchain-enabled trivia game.

Coca-Cola Co. will sell its water brand in aluminum cans and bottles as part of sustainable packaging initiatives the manufacturer is planning over the next year aimed at reducing plastic waste.

7-Eleven is kicking off football season by teaming with Keurig Dr Pepper's Dr Pepper to launch an augmented reality experience within the retailer's mobile application.

A tectonic shift in consumer attitudes toward plastic waste have brands harking back to bygone days when environmental sustainability — like the neighborhood milk man — was standard business practice.