Cathryn Sleight has been elevated to chief growth officer of Mars Wrigley, tasked with leading the brand’s global marketing, innovation, insights, analytics and business development.
Nielsen Connected partner TABS Analytics is collaborating with Brewers Advisors to launch a software and analysis platform designed specifically for breweries.
In the first of a six-month virtual education series, the Consumer Brands Association kicked off its CPG Speaks webinar series with Jeff Harmening, chairman and CEO of General Mills. Here's a recap of what he had to say.
Personalization can serve as a critical tool to help consumer goods brands tackle current challenges head on, and to be prepared for new changes in customer behavior.