Beverages

As part of the global "Coke Side of Life" campaign, The Coca-Cola Company announces plans for a new global Olympic television commercial featuring Olympians LeBron James and Yao Ming.

A great deal of vision within the consumer goods industry comes from small to mid-size businesses (SMBs). The following profiles highlight select companies that are poised to breakout of the midmarket and reach that $1 billion mark.

The Sunny Delight Beverages Co. (SDBC) recently unveiled efforts that aim to meet the consumer's desire for more wholesome products as well as accelerate its rate of growth.

Bert Alfonso, vice president, finance and planning, North American Commercial Group, is named senior vice president, chief financial officer for The Hershey Company, effective immediately.

Infor announces the latest version of Infor PLM Optiva, a product lifecycle management solution designed to meet the unique needs of process industries, including food and beverage, home and personal care and specialty chemical manufacturers.

The highly competitive nature of the consumer goods industry pushes companies to continually improve production efficiency and service levels while simultaneously introducing new products faster and delivering smaller and more frequent shipments.

Earlier this week, Pernod Ricard signed a contract for Vin & Sprit, brand owner of Abolsut vodka, and becomes a co-leader in the global wine and spirits industry.

Sunkist Growers joins forces with Hy-Vee Inc. in support of its award-winning Sunkist "Take a Stand" national cause-marketing campaign.