Bliss Beverage Strikes Deal With Wal-Mart

The fast-growing independent energy drink company, Bliss Beverage, announces a major agreement with Wal-Mart that will significantly increase distribution of Socko Energy beverages in the United States. Beginning May 15, WWE RAW Attitude Powered by Socko and WWE Slammin' Citrus Powered by Socko specially-designed four-packs will be available at nearly all Wal-Mart stores nationwide. The major rollout is supported by an integrated marketing campaign that will leverage Socko's and WWE's existing licensing and promotional partnership. WWE RAW Attitude marketing initiatives include sponsorship of a WWE Pay-Per-View, online, print and broadcast advertising throughout WWE channels including WWE.com, and WWE Magazine and mobile components.