Beverages

Learn how the energy drink and supplement company is using generative AI to chat with digital twins of its customers.

While brands have made leaps when it comes to zero-party data capture, many have amassed significant data but don’t know how to activate it.

Furthering their goal of creating a 100 percent bio-based bottle while reducing their C02 emissions, the 500ml-sized bottles will be sold exclusively in 22 stores of the British supermarket chain Tesco.

Frans Muller, president & chief executive officer of Ahold Delhaize, and Dirk Van de Put, chairman and chief executive officer of Mondelez International, will serve as co-chairs of the Consumer Goods Forum (CGF).

Gatorade Sports and Science Institute launches a new R&D lab to analyze athletes' energy and hydration needs.

E. & J. Gallo Winery (Gallo) has acquired canned wine and spritzer manufacturer Bev after holding exclusive U.S. distribution rights for the brand for the last two years. 

Beverage manufacturer S. Martinelli & Co. is investing in its trade promotion management technologies to increase visibility into its retail efforts.

Read how Diageo is overhauling its IT infrastructure with a cloud migration to elevate processes, introduce agility, and initiate more intuitive decisions.