Skip to main content

Manufacturer

  • Driscoll's Builds Stronger Brand Equity

    Driscolls wanted to create a stronger connection between its berries and consumers. To help engage consumers on a more personal level, Driscolls created a traceability program called Follow Us To The Farm, which is accessible via the www.driscsolls.com web site.
  • Philips Sells Senseo Coffee Brand to Sara Lee

    The partnership is expected to increase breakthrough innovation and expand the geographic footprint for SENSEO.

  • 2012 Readers' Choice: Outsourcing

    The Top 10 providers of business outsourcing services to the consumer goods industry.
  • 2012 Readers' Choice: Customer Relationship Management

    The Top 8 providers of an enterprise software suite specific to Customer Relationship Management, including marketing, salesforce automation, customer service, mobile technology, category management, etc.
  • Avon Searches for New CEO

    Andrea Jung will continue as company chairman while the company conducts a search for new CEO.
  • L'Oreal Taps Accenture CAS for Trade Promotions

    Under the agreement, Accenture will assist LOral in improving the use of its trade promotions funds by offering an enhanced view of its trade promotions process.

  • Walmart Crowdsources New Product Ideas

    For a long time, the ability to get a product into a retail store was at the sole discretion of the store buyer. Walmart is removing these barriers by giving anyone a chance to launch their product at Walmart and reach millions of shoppers nationwide.
  • 15 Predictions for IT Organizations

    Many industries are being challenged as customers continue to adopt an always-connected digital lifestyle and competitors exploit emerging technologies. Here are 15 strategic planning assumptions that CIOs, senior business executives and IT leaders should factor into their enterprise planning and strategy-setting initiatives.
    globe
X
This ad will auto-close in 10 seconds