Can CPG manufacturers and retailers with private-label ranges collaborate in their efforts to attract the same consumer? Counterintuitive though that proposition may appear, the real question is can they afford not to?
Driscolls wanted to create a stronger connection between its berries and consumers. To help engage consumers on a more personal level, Driscolls created a traceability program called Follow Us To The Farm, which is accessible via the www.driscsolls.com web site.
For a long time, the ability to get a product into a retail store was at the sole discretion of the store buyer. Walmart is removing these barriers by giving anyone a chance to launch their product at Walmart and reach millions of shoppers nationwide.
Under the agreement, Accenture will assist LOral in improving the use of its trade promotions funds by offering an enhanced view of its trade promotions process.
Many industries are being challenged as customers continue to adopt an always-connected digital lifestyle and competitors exploit emerging technologies. Here are 15 strategic planning assumptions that CIOs, senior business executives and IT leaders should factor into their enterprise planning and strategy-setting initiatives.
