Manufacturer

According to Symphony IRI, more than 80 percent of new product introductions fail in year one. Combine that with the steep cost just to get a new product on the shelf, and it is clear that consumer packaged goods (CPG) companies, as well as the retailers who sell their products, need to find ways to break this cycle in order to increase success with new product introductions.

The brand's product and design team collaborated with leading sports science and human performance institute P3 to create the first outdoor cross-trainer offering a spherical heel and pod-based arch support system.

Kraft Foods launches the new Capri Sun juice drink Big Pouch with an over-the-top Facebook page featuring an attention-grabbing stop-motion monster video.

This line will include categories such as safe and innovative bark control devices, in-ground fencing, remote trainers, heated bedding, and grooming products for both dogs and cats.