With a Symphony EYC solution, the Talking Rain category management, marketing and sales teams are expected to provide retailers with insights around how to best assort and merchandise the emerging enhanced water category.
The 25-year consumer packaged goods industry veteran most recently served as Senior Vice President of Strategy, Franchise Relations & Transformation for Coca-Cola North America Group.
Werner Graf will act as an ambassador between CGT and important industry associations, forging collaborative relationships and uncovering mutually beneficial opportunities.
The newly appointed EVP, Global Categories and Operations, and CEO for PepsiCo Europe, are expected to further strengthen the companys management team.
The new, licensed Community coffee K-Cup packs plan to launch in spring 2015 with extensions into K-Carafe packs for the Keurig 2.0 brewing system and Bolt packs for the Keurig BOLT Carafe Brewing System in the future.
In his new role the executive oversees the strategy and execution of its retail management, customer account teams, field sales, customer development, and customer experiences.