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  • Mondelez Announces New EVP and President N.A.

    Mondelez International announced Roberto Marques will join the company in mid-March as EVP and President, North America. He will lead the company's $7 billion business in the U.S. and Canada.

  • Energizer Reveals New Company Names Upon Separation

    Energizer announced the names of the two new companies upon separation, targeted for July 1, 2015. The Personal Care Division will be named Edgewell Personal Care and the Household Product Division will retain the Energizer name and logo.

  • General Mills Delivers Speedy New Product Success

    Using the entrepreneurial spirit of a smaller company, General Mills acted on an intuition, an outside partnership and direct consumer interaction, for a quick innovation with a big impact.

  • PepsiCo to Sell Juices via E-Commerce

    PepsiCo is about to shake things up. The company is planning to break into retail by selling its premium snacks and drinks exclusively through e-commerce platforms in India, according to reports.

  • McCormick Acquires Italian Seasonings for $97M

    McCormick & Company signed an agreement to purchase Drogheria & Alimentari (D&A), a privately held company based in Italy for $97 million. D&A is a leader in spices and seasonings with annual sales of approximately $57 million.

  • Reinvention of Category Management Requires More Robust Product Content

    As the consumer goods industry rushes to get closer to the shopper, both competitively and collaboratively, emerging technologies start to take hold, and we find ways to bring sophistication and data, data, data! to existing processes.

  • Cadbury Boosts New Products with Personalized Video

    With a reputation for its engaging marketing campaigns in certain regions, Cadbury decided to use personalization to raise its brand awareness, increase penetration, and connect emotionally with its customers in lesser-known regions.

  • Hain Celestial Acquires Live Clean

    The Hain Celestial Group announced the acquisition of Belvedere International, a leader in health and beauty care products including the Live Clean brand with approximately 200 baby, body and hair care products.
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