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  • Mondelez Invests $130M to Modernize NA Supply Chain

    Mondelez International is investing more than $130 million in its North American biscuits business to modernize its manufacturing assets and processes and create a global integrated supply chain. This investment will fund the installation of four state-of-the-art manufacturing lines at the company's Americas production facility in Salinas, Mexico, to be completed by mid-2016.
  • Kellogg Company, BCTGM Announce Agreement

    Approximately 1,300 employees are covered under this new contract, which will allow the company to further invest in innovation and brand growth.
  • Great Start for Apple Watch

    Tim Cook, Apples CEO, said the 2105 third quarter included "a great start for Apple Watch." Find out more about how Apple's new technology is fairing.
  • Campbell's Announces Recipe Changes and Expanded Organic Products

    Campbell Soup Company announces several strategic changes to its portfolio including:removal of artificial colors and flavors by end of fiscal 2018;simplifying recipes of existing condensed soups for kids;expanding the Plum line of organic food for babies, tots and kids; and Plum launchingGrowWell, a range of purees which provide nutrients from ingredients like chia and Greek yogurt.
  • Interactive Soccer Ads Boost Mondelez Awareness 220 Percent

    Between June and July, Mondelez's promos got a 220 percent boost in awareness, and engagement went up 88 percent, according to Adweek, thanks to e-commerce-enabled ads.
  • P&G Names Company Veteran as New CEO

    Procter & Gamble (P&G) has named a new CEO.Find out which 35-year veteran is taking over as CEO of P&G.
  • Bumble Bee, Ocean Spray, Sun Products Deploy VMI

    Bumble Bee Seafoods, Ocean Spray Cranberries, Inc., and The Sun Products Corporation are the latest consumer goods suppliers to deploy their Vendor Managed Inventory programs using the Datalliance VMI platform.
  • Premier Nutrition Gains Visibility into its Trade Spend

    Manufacturer of protein shakes, bars and powders and joint supplements, Premier Nutrition, quickly realized trade promotion management happens in real time, while spreadsheets dont.

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