General Mills France, a subsidiary of General Mills, is deploying the Perfect Shelf to engage in new merchandising strategies for its Hagen-Dazs brand of ice cream.
Keurig Green Mountain will be acquired by JAB Holding Company-led investor group, to become a privately-owned company operating independently as part of JAB's global coffee platform.
The candidate will join Kellogg's as Chief Growth Officer later this month, bringing a deep knowledge of the business, having worked on the company's account at an ad agency for more than 15 years.
PepsiCo and DIRECTV join forces to match customers' excitement leading up to Super Bowl 50, including exclusive entertainment opportunities and an immersive social media experience.
