Manufacturer

Scanning logos on packets, POS and TV spots provides recipe hacks with content, coupons

Kimberly-Clark and its Digital Innovation Lab has renewed a global call for open-source innovation to find new ways of connecting with digitally savvy consumers.

The introduction of a new line of hybrid smartwatches marks the beginning of multiple wearable innovations slated for 2017, all building momentum for the launch of the first Armani Exchange touchscreen smartwatch.

Consumer spending on digital devices, services, and content will increase $3.4 trillion worldwide by 2020, according to International Data Corp. But while overall digital spending is going up, exactly what consumers spend their money on is evolving as the market matures.

ThreeSixty Group closed out 2016 by announcing its acquisition of The Sharper Image brand and its intellectual property assets from Iconix Brand Group for $100 million in cash.

Although the need for a direct-to-consumer sales strategy would seem to be a foregone conclusion for the consumer goods industry, many individual companies are apparently still on the fence.

NFI Consumer Healthcare has acquired the e.p.t. over-the-counter pregnancy test brand from Prestige Brands Holdings.

Campbell Soup Co. gave a nod to healthier living and marketing transparency this month by launching a new line of ready-to-serve soups called Well Yes!