Manufacturer

Adidas, Foot Locker Launch Empowerment Campaign

The exclusive joint platform enlists musicians and athletes to inspire consumers to make a difference in the world.
Breville Boosts U.S. Field Force with Execution Tool

StayinFront’s mobile field force technology will enable Breville’s in-store teams to manage territories effectively and standardize and complete tasks efficiently.
RangeMe Services Help Emerging Brands and Small Businesses

RangeMe launched RangeMe Services to help suppliers ensure their products are shelf-ready and optimized for buyer discovery.
Stella Artois Unveils Beer-Serving ‘Robot’ for the Holidays

Mounted to the top of a robotic vacuum, the beer brand’s ‘bot delivers snacks and beverages directly to party guests. (It also cleans up the crumbs.)
Chinese Dairy Operator Digitizes via Siemens PLM

Heilongjiang Feihe Dairy Co. has signed a strategic agreement with Siemens PLM Software to digitize the consumer goods company’s product lifecycle management processes
Kraft Heinz to Buy Primal Nutrition

The three-year-old startup markets healthy condiments and other products under the Primal Kitchen brand.
Quotient Promotes Chad Summe and Jason Young to Chief Roles

Quotient promoted two of its senior leaders, Chad Summe and Jason Young.
Packaged Goods Makers Embrace AI-Driven Marketing

Ocean Spray, General Mills and McCormick & Co. all unveiled the implementation of an AI-based software solution designed to optimize retail promotions.

Top 100 Consumer Goods Companies of 2018