Companies like Versace, Chanel, Gucci, Burberry, Ralph Lauren, and Giorgio Armani are among the companies that have unlocked ways to keep consumers engaged through innovative marketing activations and personalization techniques.
Storm willl lead the company’s marketing function, including private label, retail marketing programs, e-commerce and digital experience, creative services, shopper insights, and loyalty.
Measuring digitally influenced sales remains an ongoing and increasingly difficult challenge, but it’s the piece of the commerce puzzle that can unlock tremendous growth. See Kraft Heinz's Andy McKeon tackle the topic at the upcoming CG Sales & Marketing Summit.
