Manufacturer

Path to Purchase IQ’s editors provide a sampling of recent activations that are helping move shoppers along their decision journeys.

Walgreens has officially joined the RangeMe sourcing platform to more easily access new and diverse suppliers.

P2PI announces its call for nominations for the 4th annual Women of Excellence Awards, recognizing female brand marketers, retailer and agency executives and solution providers.

A majority stake in eSalon.com helps the global CPG strengthen its own hair color portfolio and grow its digital business.

Publix teamed with Nestle and Sparkling Ice to run respective summer rebate programs administered via Snipp Interactive.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: AR-driven makeup try-on tool YouCam for Web.