Many consumer goods companies pride themselves on their ability to quickly innovate, but Ferrara takes this one step further by building the importance of agility directly into its corporate values.
To help keep small retailers open in Latin America during the spread of COVID-19, AB InBev has developed a free online delivery platform so they can offer home delivery of essential consumer goods.
The new lead brings e-commerce, omnichannel innovation and retail digitization experience to the role, letting the interim CEO shift back to global chief commercial officer of the CPG giant.