A look at how legacy brands can keep pace in today’s retail environment, including how many CPG companies are reconfiguring their operations to meet shopper demand.
Geoff Freeman, president and CEO of the Consumer Brands Association, put forth a series of recommendations to help meet the immediate needs of consumers.
A leading 29% of respondents in CGT's exclusive poll said they can’t keep up with production of certain products, such as household cleaners and paper products.
Beyond hand sanitizer and Clorox wipes, consumers are expected to reach more often for easy meals as they settle in for extended periods of social distancing.
The new exec will play a key role in the company’s efforts to expand into new categories like frozen foods and refrigerated deli, and enter such new channels as convenience and foodservice.
