Manufacturer

For direct-to-consumer brands, it’s not enough to have the right product at the right time — not unless you want to become a one-hit-wonder cautionary tale. Learn how Rothy's is investing more heavily in the data and analytics to measure customer engagement and amplification.

Ian Rogers is transitioning from LVMH’s chief digital officer into an advisory role at the company, and taking on the role of chief experience officer at Ledger, a cryptocurrency startup.

In the closing keynote at the Consumer Goods Sales and Marketing Summit, a panel of engagement experts from small and medium-sized businesses will shine the light on how they’re embedding consumer obsession throughout their entire organization.

Unilever will acquire SmartyPants Vitamins as the company builds out its health and wellness portfolio.

Hormel Foods expects to leverage the benefits of its increased capacity — and its experience — as it heads into 2021.

Keurig Dr Pepper continued its efforts to increase speed to market with the expansion of its direct-store delivery network.

Consumers have a high opinion of the consumer goods brands keeping them safe, clean and comforted during the pandemic.  

Accenture has agreed to acquire End-to-End Analytics, a boutique analytics and data science consultancy based in Palo Alto, CA, with additional offices in Brazil.