To help keep small retailers open in Latin America during the spread of COVID-19, AB InBev has developed a free online delivery platform so they can offer home delivery of essential consumer goods.
The new lead brings e-commerce, omnichannel innovation and retail digitization experience to the role, letting the interim CEO shift back to global chief commercial officer of the CPG giant.
In addition expanding its digital capabilities to accommodate the consumer shift to e-commerce, the company is also exploring third-party relationships to expand its manufacturing capacity.