Apert shared with CGT how Mars Wrigley is leveraging data during the pandemic, the company’s ongoing commitment to diversity and inclusion, and how it’s reimaging Halloween with a new Treat Town digital experience.
Through multidisciplinary capabilities in product development, state-of-the-art facilities and scientific substantiation, PMI aims to ensure that its smoke-free products meet adult consumer preferences and rigorous regulatory requirements.
Hostess offered a preview into its new Innovation Lab, a space constructed to support the consumer goods company’s product innovation efforts amidst today’s significant shifts in consumer behavior.
The Procter & Gamble Company will have global access to a scientific information solutions portfolio that is expected to inform its business strategy, and fuel efficient R&D.
The newly combined solution is expected to deliver best-in-class sales enablement and efficiency for CPG brands seeking sales and finance process and performance improvements.
The beauty company's investment in artificial intelligence and augmented reality are paying off when it comes to consumer engagement, Robert Beredo, chief digital officer of L’Oréal Canada, tells CGT.
