Sharing insight at “Preparing for the Future Consumer,” the global SVP will explore upcoming consumer behavior shifts and detail how retail and consumer goods companies can best ready for them.
Mondelez tapped into a partnership to evaluate and optimize the performance of its cross-platform display campaign, which ultimately resulted in a rise in purchase intent among the snack brand’s primary target audience.
In addition to providing access to consumer data, the effort is letting the company explore the growing sharing economy and change how it views fashion consumption.
Yellow Wood will combine its non-Americas brand with Dr. Scholl’s to create a global footcare portfolio expected to generate over $700M in annual retail sales.
