CPG

A re-cap of the year's must-attend industry event

The Customer Management Award is presented to a consumer goods firm for the successful execution of a sales and/or marketing effort throughout its entire customer base to achieve superior results.

Heineken is taking its promotions to a more responsible level by including a message on all Heineken brand bottles and cans worldwide that invites consumers to visit a newly developed responsible consumption Web site.

The Consumer Goods Technology 2004 award winner for Product Innovation earned its place in the spotlight not only for its recent success in both recognizing and satisfying a consumer need, but for doing so within a collaborative alliance.

Not too long ago, coffee only came in one flavor.

Hormel's Competitive Edge Hormel Foods Corporation sinks its teeth into Interactive Edge's XP3 Suite to better analyze syndicated scan and panel data and to automate the updating of its customer business planner.

Attendees visit the exhibit floor at the National Retail Federation 93rd Annual Convention and Expo in New York City January 12, 2004.

While profitability is the key to the success of any company, it is measured in a variety of ways across different areas.