CPG

With a higher degree of mandates from retailers, corporate legislation like Sarbanes-Oxley and a crowded product marketplace, it would appear that the consumer goods landscape is an unforgiving atmosphere full of revenue roadblocks.

When it comes to unforgettable advertising campaigns, Miller Brewing Company is the creme-de-la-creme, however, the company wasn't always sitting in the "front row" of pop-culture marketing tactics.

CGT caught up with Steve Peppler, CEO, Flintfox, an up-and-coming TPM vendor, to get the scoop on trade promotions management.

Cheez-It Gets a New Twist

The American Marketing Association defines a brand as a "name, term sign, symbol or design or a combination of them, which is intended to identify the goods or services of one seller or group of sellers and to and to differentiate them from those of competitors."

The words "technology" and "new" are rarely far from one another in articles about supply chain technology.

Across the globe, consumer goods companies continuously churn out high volumes of innovative products that people rely on every single day.

Coca-Cola Enterprises embarks on a radical direct-store delivery project.