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CPG

  • Companies On The Move - January 2005

    Even though the following IT firms did not land a coveted spot on this year's Reader's Choice list, Consumer Goods Technology would be remiss by not bringing them front and center.

  • Helping

    There is no doubt that 2004 proved to be a more than challenging year for consumer goods (CG) companies.

  • Knowledge is Power

    Business Intelligence (BI) wasn't the hottest topic of conversation amongst IT types in 2004, and to be perfectly honest, it likely won't be the belle of the ball in 2005 either.

  • New Tools on The Block

    Technology that helps consumer goods (CG) manufacturers manage promotions and get a clearer picture of consumers who use their products are the hot CRM items of the moment, say analysts, who also predict expanding investment in CRM technology by CG companies in 2005.

  • The Pulse -- December 2004

    Heineken is taking its promotions to a more responsible level by including a message on all Heineken brand bottles and cans worldwide that invites consumers to visit a newly developed responsible consumption Web site.

  • Product Innovation - December 2004

    The Consumer Goods Technology 2004 award winner for Product Innovation earned its place in the spotlight not only for its recent success in both recognizing and satisfying a consumer need, but for doing so within a collaborative alliance.

  • Power User - December 2004

    In an effort to assure customer satisfaction and ensure that its multiple brands remain competitive, H.J. Heinz created a customer relationship model called First Call.

  • Handling the Holidays

    Meeting demand spikes by utilizing the right tools
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