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CPG

  • Going In Reverse

    It's an unfortunate fact of consumer goods manufacturing that not every bottle, tube or pack flows through distribution to a retailer's operations and, ultimately, to the consumer's home and stays there, satisfying the customer.
  • The Pulse --September 2004

    A new product offering from Digital View Group called Viewstream delivers promotional and advertising messages directly to consumers via at-shelf video units placed at the point of purchase.
  • Striving for Synergy

    Barbara Carlini, CIO of Diageo North America, streamlines tech operations to support brand growth
  • Insight to action

    Maybe its just me, but at times it feels like the consumer goods industry is as unforgiving as a modern-day battlefield.
  • Between the Lines -- September 2004

    In order to remain competitive, consumer goods firms are faced with the increasing challenge of getting their products developed and to market faster than ever before.
  • Editor's Note -- August 2004

    Like most "normal" three-year-olds, my daughter tends to screech like an African tree monkey the moment something rubs her the wrong way.
  • Surprise Package

    Ocean-Spray opens a new tool to improve packaging info accuracy
  • Insights -- August 2004

    Learning to embrace more than one form of trade promotions management
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