CPG

Oracle is expanding its supply chain planning applications with the acquisition of Demantra, a demand management provider.

How to increase the value gleaned from a TPM deployment

Finance and accounting outsourcing deals swell 30 percent this year

CG companies prone to outsource more and with multiple vendors

Having recently taken on the role of Senior Editor, I was fortunate to come on board in time to attend the CGT Sales & Marketing Summit held in New York City last month.

Building profitable brands and partnerships; agenda provides wide-range expertise

In a move to increase brand awareness and ensure the success of new product launches, Unilever will equip its various U.S. brand Web sites with the Information Resources Inc. (IRI) Product Locator, a web-based tool that helps consumers identify local stores that carry a desired Unilever product.

How outsourcing helps consumer goods firms focus on core competencies