Kimberly-Clark (K-C) Corporation unveils the structure for its new Global Marketing organization as part of its ongoing effort to extend its brand-building capabilities, accelerate growth and product innovation, and improve the effectiveness of its marketing resources.
Welch's determined that its internal IT staff was needed to implement and support a new Oracle ERP solution, leaving insufficient resources to maintain and support its existing Electronic Data Interchange (EDI) system.
Like most other consumer product companies, Kimberly-Clark Corporation invests significantly in in-store product promotions, using a manufactured display that features the promoted product as a primary vehicle.
