CPG

P&G announces organizational changes in various departments.

Unilever's Asia/AMET region utilizes SAP NetWeaver Master Data Management to enhance its data accuracy, increase business efficiency and reduce costs.

Wilton Industries solution creates a demand-driven supply network for consumer goods companies to minimize out-of-stocks.

Vision Chain's patent pending techniques created to afford CPG marketers increased flexibility to drive sales at specific retail locations.

By searching around the globe, General Mills formed partnerships that drove breakthrough innovation this year.

The J.M. Smucker Company buys the Knott's Berry Farm food brand from ConAgra Foods in attempt to grow this market.

Gary Singer, a partner in Accenture's CRM Practice, takes a look at trade promotion and why it is still an issue today, and reveals how some companies are managing to achieve effective trade promotion management.

Elmer's shares details of its highly-targeted 2008 price increase.