Hansen, Coca-Cola Announce Distribution Plans
Hansen Natural Corporation, The Coca-Cola Company (TCCC) and Coca-Cola Enterprises Inc. (CCE) announce that they have completed agreements for distribution of the Monster Energy drinks line in six Western European countries, Canada and selected territories in the United States. According to A.C. Nielsen data, Monster Energy is the No. 1 energy drink by volume in the United States. These agreements will complement Hansen's existing relationship with Anheuser-Busch (A-B) and will not affect Hansen's agreement with A-B for the on-premise channel nationwide.
"We believe the relationship with The Coca-Cola Company and Coca-Cola Enterprises will enable us to build on the success of our Monster Energy brand in North America and expand into fertile new international markets," says Rodney Sacks, chairman and chief executive officer of Hansen. "In the United States, the relationship will complement our existing long-term arrangements with Anheuser-Busch distributors, which have been and we expect will continue to be very important to Hansen. We believe that the combination of these two leading distribution systems will provide us with an unrivaled distribution network in North America."
The agreements will take effect beginning in November 2008 in the United States and parts of Western Europe, and in early 2009 in Canada. As part of the agreement with TCCC, Hansen has the right to negotiate distribution agreements with additional Coca-Cola bottlers to service the TCCC territory not covered by CCE.
"We believe the relationship with The Coca-Cola Company and Coca-Cola Enterprises will enable us to build on the success of our Monster Energy brand in North America and expand into fertile new international markets," says Rodney Sacks, chairman and chief executive officer of Hansen. "In the United States, the relationship will complement our existing long-term arrangements with Anheuser-Busch distributors, which have been and we expect will continue to be very important to Hansen. We believe that the combination of these two leading distribution systems will provide us with an unrivaled distribution network in North America."
The agreements will take effect beginning in November 2008 in the United States and parts of Western Europe, and in early 2009 in Canada. As part of the agreement with TCCC, Hansen has the right to negotiate distribution agreements with additional Coca-Cola bottlers to service the TCCC territory not covered by CCE.