VP of Category Management Craig Hodnett reveals the beverage giant's business case for deploying a company-wide initiative to integrate downstream data into all of its operations, starting with category management.
Consumer ratings and pricing power were combined with financial analysis in a new report to determine the top 20 most competitive consumer goods companies of 2009.
Maintaining its place amongst the global leaders requires Unilever's widely diverse line of products are delivered to retailers at the right time and in the right quantity.
