CPG

Forrester Research reveals how interactive marketers can better use social media to engage with their most influential consumers.

The 120,000-square-foot innovation campus is Sara Lee North America's new research and development center of excellence.

The deal includes the popular Los Cuates corn chips as well as potato chips, seeds and nuts.

The acquisition of Jackson Products is consistent with the company's globalbusiness plan strategy to accelerate growth of high-margin workplacesolutions.

CGT explores S&OP process adoption in the consumer goods (CG) industry. What we found is consistent with a process still undergoing change. View the research results here.

In this world of compromise, Packaged Facts explores why frozen foods are emerging as the preferred medium between the extremes of frequently dining at restaurants and cooking time-consuming meals at home.

Operations manager Allan Barr explains how the consumer products giant uses demand signal management to win at the shelf.

The meat supplier and first refrigerated pet food company in the United States join forces in order to transform the way families feed their pets.