CPG

Sales of the acquired brands will be approximately $65 million on an annual basis.

Can you predict marketing ROI before spending a dime? Marketing Simulation technology can. Learn how this new technology is allowing CG companies to test and learn from an unlimited number of detailed "what if" scenarios -- even the ability to test new media.

The Del Monte IT and supply chain teams workedtogether to implement a demand-driven operating model that is mining major benefits for its customers. Three of Del Monte's senior executives, including CIO Marc Brown,share tips for a successful transformation

Alice.com is the first e-commerce site selling consumer packaged goods to directly integrate product videos into its shopping experience.

Campbell's Select Harvest wins the food and beverage category while Quilted Northern Ultra takes home top honors for non-food items. Find out which other new products achieved stellar sales success despite the recession.

Vindi Banga led the creation of a One Unilever Global Foods, Home and Personal Care Global Category organization which is now responsible for innovation and marketing mix development for all Unilever brands.

The initiative will test whether cutting-edge fertilizer has potential to dramatically reduce carbon emissions and alter agricultural landscape.

A larger-than-life shopping cart will cross the country stopping in five communities to rally consumer support for a worthy cause.