CPG

Reckitt Benckiser Launches Social Media Game

Designed to mirror the real-life experience of being a marketing executive, poweRBrands boasted 40,000 players, 120,000 visits and 5,800 Facebook fans during its first month live.
Vantage Point: "Looking "Up" the Supply Chain as the Economy Improves

By: Darin Cooprider, VP and General Manager of Retail, Ryder Supply Chain Solutions
P&G Alters the Laundry Aisle Again

New compacted detergents join other products in the P&G Future Friendly portfolio, such as Tide ColdWater, PUR and Cascade Action Pacs.
PepsiCo Brand Switches to DSD

This will be the first large scale step toward optimizing delivery systems resulting from the bottling acquisitions earlier this year.
Friendship Dairies Launches New Brand Campaign

The integrated campaign, created by Partners + Napier, features a mix of print, shopper marketing, word of mouth and digital components.
New Study Tracks Consumers' Green Confidence

Over the past year, the Green Confidence Index tracked consumer sentiment for all things green, from cars to clothing to cleaning products, and it's clear the market has moved from minor to mainstream.
Vantage Point: Social Media and the New Age - Now, Meet the Consumer!

By: Reeta Mehrishi, Social Media Analyst & Michael Forhez, Director of Business Solutions for the Consumer Markets, Tata Consultancy Services
Chiquita Aims for Consumer Choice

The new sticker design contest finalists vie for grand-prize slots.

GMCR Acquires Major Canadian Coffee Brand