CPG

The rise of social commerce gives mid-market companies a new opportunity to build a relationship directly with the shopper and manage the long tail of the supply chain more easily.These five success factors raise the odds of success.

CGT connects you to a handful of standout small to medium-size consumer goods companies that are hitting it off with consumers. Some names you'll recognize, others you won't, but they have lots in common, including true product innovation and non-traditional marketing strategies.

In CPG, the name of the game is increasing market share by employing the right mix of spend optimization, rapid product innovation, and best-in-class sales and marketing programs. Learn how leading CPG firms empowered their sales forces with self-service analytics.

The $2.35 billion deal makes the buyer, Diamond Foods, the No. 2 global player in savory snack category.

Kimberly-Clark plans to deploy retail execution management from Retail Solutions, across 19 retailer teams within 15 months.

In spite of ongoing economic and market challenges, the manufacturers of these brands showed their grit in 2010. They invested to understand the roles their products could play in helping consumers navigate difficult financial waters. And, they used that knowledge to develop and deliver powerful new products.

This new business model combines P&G's strong brand-building, consumer-led innovation and go-to-market capabilities with Teva's broad geographic reach.

Unilever enters a binding agreement to sell the global Sanex business to Colgate-Palmolive for 672 million euros while adding the Fab, Lavomatic and Vel brands to its portfolio in Colombia.