General Mills announces that it has entered into exclusive negotiations with PAI Partners and Sodiaal to purchase interests in Yoplait S.A.S., and affiliated companies.
The advanced features of the company's latest release allows consumer goods companies to track all customer plans and spending in one solution and provides a robust data set for analyzing and optimizing the effectiveness of their trade dollars.
Fast Company released its annual list of the The Worlds 50 Most Innovative Companies for 2011 earlier this month. Not surprisingly, Apple, Inc. was crowned No. 1 followed by social networking stars Facebook and Twitter. While only three consumer goods companies made the Top 50, another 20 were named as market leaders in the consumer product and food industries.
The need to evaluate market scenarios and drive supply chain decisions based on a clear understanding of what will drive profit and then align that to brand, category and target consumer profile strategies has never been more important.
