CPG

Direct to Consumer Continues to Rise
A new survey reveals that the use of social and mobile channels are increasingly helping consumer goods companies become more comfortable with the direct-to-consumer selling model. In fact, the number of companies selling products directly to consumers isexpected to increase from 24 percent to 41 percent over the next 12 months.
P&G to Cut Non-Manufacturing Jobs
In total, P&G aims to trim $10 billion of costs, including $1 billion in marketing costs and $3 billion in overhead costs.

Connected Innovation: General Mills Brings Outside Expertise In

General Mills knows a thing or two about baked goods. So, a delicious, nutritious, 90-calorie brownie would seem to fall right in the company's wheelhouse;but that wasn't exactly the case.
Cloud Computing and the CPG CMO

Cloud computing is a topic of importance for not only Chief Information Officer, but also Chief Marketing Officers. Pat Conroy, vice chairman, U.S. Consumer Products Leader, Deloitte LLP, discusses the ways cloud computing can transform business.
Brown-Forman Puts Innovation in a Bottle

Jack Daniel's Tennessee Honey, Southern Comfort Fiery Pepper, Finlandia's flavored vodkas...the liquor category has never looked or tasted so good thanks in part to Brown-Forman Corporation, which put innovation front and center in its long-term growth strategy.
New Products: Here We Come!

CGT Executive Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue
Prepare to Launch: Breathable Foods Breathed Life into New Product

Breathable Foods aims to revolutionize the delivery of nutrients and sensations using novel aerosol delivery forms. In late 2010, the company prepared to launch its flagship offering, which delivers and airborne shot of caffeine in a compact inhaler the size of a lipstick.
Are Women Climbing the CG Corporate Ladder?

A list of the top 50 companies for executive women, compiled by the National Association for Female Executives, includes Johnson & Johnson, General Mills and Procter & Gamble. Ironically, however, another study supports the notion that women are no further up the corporate ladder than they were six years ago.
Project 7 Gains Executive Vice President of Sales

The new EVP of sales for Project 7 comes from Evolution Fresh, a premium juice company which was recently acquired by Starbucks.
Kraft Foods Announces Executive Transition

Marc S. Firestone will step down in April; Gerhard W. Pleuhs will become General Counsel.

Direct to Consumer Continues to Rise

P&G to Cut Non-Manufacturing Jobs

Connected Innovation: General Mills Brings Outside Expertise In

Cloud Computing and the CPG CMO

Brown-Forman Puts Innovation in a Bottle

New Products: Here We Come!

Prepare to Launch: Breathable Foods Breathed Life into New Product

Are Women Climbing the CG Corporate Ladder?

Project 7 Gains Executive Vice President of Sales

Kraft Foods Announces Executive Transition