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CPG

  • OREO Turns 100 Years Young

    Magic happened on March 6, 1912 when two decoratively embossed chocolate-flavored biscuits met up with a rich crme filling: OREO was born! In honor of this milestone, the infamous cookie brand is helping fans worldwide to celebrate, introducing a brand new Oreo and launching a new integrated ad campaign.

  • Kraft Launches MilkBite Milk & Granola Bars

    The food manufacturer introduces its first snack to feature real milk in convenient granola bar form.

  • Candyking Improves Global Forecasts

    The flexibility of its make-to-order approach is a favorite with customers, but also creates demand planning challenges.

  • General Mills Acquires Food Should Taste Good

    The natural snackfood brand will become part of Small Planet Foods, General Mills natural and organic products business and will join the divisions category-leading Cascadian Farm, Muir Glen and LRABAR brands.

  • Tips to Align Shopper Marketing and Trade Promotions

    The intersection between shopper marketing and trade promotions is creating both operational and financial challenges for CPG organizations. Leaders, like The Clorox Company, are making great strides in defining the best path forward. Here, Booz & Company recommends CPG companies take the following actions for maximum impact with consumers.

  • Clorox Launches Flash Sale on Facebook

    Clorox's Green Works brand partners with Alice.com to offer the industry's first-of-its-kind flash sale on Facebook.

  • Unilever Invests in Internet Marketing

    Unilever is the first major advertiser to sign on with Nielsen for comprehensive measurement of all 2012 digital campaigns across its suite of nearly 40 brands in the United States.

  • SC Johnson Introduces Low-Waste Cleaners

    The expansion builds on SC Johnson's Windex Mini concentrated refill pilot, launched in July 2011, which aimed to create dialogue and engage consumers.
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