2011 has been a pivotal year for ERP software. A new generation of solutions has emerged. Michael Griffiths, Microsoft Business Solutions global retail & distribution product director, explains how these systems are putting powerful yet cost-effective capabilities into the grasp of CG companies.
The Top 10 providers of a point software solution or a software suite for the cleansing, analysis and integration of downstream demand data, including POS, syndicated, etc., for use by sales, marketing, supply chain operations and R&D.
The Top 8 providers of an enterprise software suite specific to Customer Relationship Management, including marketing, salesforce automation, customer service, mobile technology, category management, etc.
Can CPG manufacturers and retailers with private-label ranges collaborate in their efforts to attract the same consumer? Counterintuitive though that proposition may appear, the real question is can they afford not to?
