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CPG

  • Campbell's Names President, Pepperidge Farm

    The new candidate will assume leadership of Pepperidge Farm and will also be responsible for developing Campbell's Global Baking & Snacking strategy.

  • Pepsi Markets NEXT Cola

    Starting March 26, 2012 cola lovers everywhere will be invited to get a first taste of new Pepsi NEXT, the first to deliver real cola taste with 60 percent less sugar than Pepsi-Cola.

  • Kraft to Change Global Snacks Company Name

    The North American grocery company will retain the iconic Kraft Foods name: The name changes will become effective upon its separation before the end of 2012.

  • Kimberly-Clark Names International & Professional Presidents

    Kimberly-Clark Corporation announces executive changes that further enhance its focus to deliver its global business plan commitments and drive global expansion.

  • 5 CPG Trends to Explore in 2012

    Among optimistic and pessimistic shoppers alike, all indications point to continued frugality and conservatism in 2012. From new product development and technology to store layouts and consumer shopping patterns, here are a few trends that CPG marketers need to actively respond to with products and strategies in 2012.

  • TreeHouse Foods to Acquire Naturally Fresh

    The products manufactured by the Naturally Fresh, Inc. business will be added to each of TreeHouse's segments.

  • Weetabix TPM Fuels Healthy Bottom Line

    With limited visibility into its trade spend activity, Weetabix' trade-driven organization was challenged to access specific product or brand information from spreadsheets and settle deductions efficiently.

  • Hain Celestial Announces New Product Offerings

    The Hain Celestial Group announces over 40 new grocery products were launched at Natural Products Expo West earlier this month.
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