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  • Hain Celestial Goes for Maximum Promotional Impact

    The Target team at Hain Celestial Group Inc. was in a promotion rut. With a limited trade budget, they wanted to determine if they were spending those dollars wisely. And, if not, where those dollars could be better spent.

  • Cracking the Code: Lora Cecere, Supply Chain Insights

    Cracking the code on unstructured data is a tough but important nut to crack. It is a key competency that I think will define the next generation of consumer products leaders.

  • Clorox & Roundy's Win with Collaborative Shopper Program

    Clorox sought to understand shopper behaviors around preventive health products. The resulting insights served as the core of Clorox's "Prevent, Protect & Soothe" shopper solution program.

  • Spring 2012 Tech Preview Guide

    CGTs bi-annual Tech Preview Guide introduces you to five new tools that hit the market in 2012. Find out how they can empower key business processes within your organization.

  • P&G Gains POS Insights with New Data Warehouse

    P&G wanted to find a way to improve the performance and cost-effectiveness of its data warehouse environment and expand its analytical and brand decision-making capabilities. Consolidating point-of-sale data into a single data warehouse platform was fundamental to these objectives.

  • 2012 Standout SMBs

    CGT connects you with nine standout small to mid-sized consumer goods companies that are hitting it off big with consumers. Some names you'll recognize, other you won't. Find out what they've been up to over the last year and what's they've got in store for the future.

  • Top 10 Consumer Goods CEO Salaries

    The Great Recession is finally over! That statement may not ring true for most Americans, but it does for chief executives from the 500 biggest U.S. companies. McKesson's CEO took the No. 1 spot, but consumer goods executives, like Kraft's Irene Rosenfeld and VF's Eric Wiseman, didn't fall far behind on Forbes annual list.

  • Top Content Marketers in Consumer Goods

    Content marketing has been embraced by brands like General Mills, and more consumer goods companies are joining the ranks everyday. P&G's recent switch in focus on digital marketing is a prime example of this colossal trend. Here is a list of our industry's top content marketers and links to their most successful ventures yet.
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