CPG

Study Reveals Mobile Solutions Reduce Costs, Generate ROI
Consumer goods companies are challenged with how to best leverage enterprise mobile solutions to add value both to the company's productivity and the customers' user experiences. IDC and Spring Wireless reveal exclusive study findings on how to reduce costs, such as travel, by 15 percent to 20 percent, and generate significant ROI.
Nestle Expands NHW Footprint in US
Nestle reports significant progress in the areas of Nutrition, Health and Wellness (NHW) in the United States during 2011.

Maker of Airborne Delivers Shot of Innovation

Breathable Foods introduced its new AeroShot Pure Energy product to the marketplace with help from Affinnova.
TPM's Role in Demand Planning

During the 2011 Consumer Goods Business and Technology Leadership Conference, a group of CG executives joined together for a lively discussion about TPM. Specifically, they tried to answer the question: What is TPM's role in demand forecasting? Finding the answer was not that easy
Kraft Spin Off Leads to Executive Changes

Irene Rosenfeld will lead the global snacks company as Chairman and CEO. Meanwhile, a CEO and Chairman have been named for the North American grocery company.
P&G, K-C, Unilever Discuss Downstream Data's Value

Bigger companies and we mean really big seem to be way ahead of the pack when it comes to downstream data. For the first time ever, thought leaders from Kimberly-Clark, Procter & Gamble and Unilever came together to deliberate the value of downstream data. And guess what? Weve got it all on tape!
General Mills Launches G-WIN Digital

As an extension of its successful open innovation program, the company seeks to connect with partners who have digital marketing technologies focusing on video, social, mobile and gaming.
Unilever Uses Predictive Trade Planning in the Cloud

Unilever is expected to drive more effective retail trade plans with a predictive analytics app on the DemandTec network.
Heinz Beats Everybody on Customer Satisfaction

Customer satisfaction is going nowhere mirroring the economy and contributing to its frailty. But there are some shining stars: Heinz leads the industry for a 12th straight year. Here is a look at customer satisfaction leaders and laggards for the third quarter of 2011.
P&G Forms Consumer Health Care Partnership

The new joint venture has the potential to reach double-digit sales growth and $4 billion in sales toward the end of the decade.

Study Reveals Mobile Solutions Reduce Costs, Generate ROI

Nestle Expands NHW Footprint in US

Maker of Airborne Delivers Shot of Innovation

TPM's Role in Demand Planning

Kraft Spin Off Leads to Executive Changes

P&G, K-C, Unilever Discuss Downstream Data's Value

General Mills Launches G-WIN Digital

Unilever Uses Predictive Trade Planning in the Cloud

Heinz Beats Everybody on Customer Satisfaction

P&G Forms Consumer Health Care Partnership