CPG

Consumer packaged goods (CPG) companies are under pressure. The complexity of their businesses has grown, with greater regulation and the pressures of globalization. At the same time, they must reduce cost and become more competitive or otherwise they might quickly become takeover targets.

Categories are not established by consumers but by retailers as a result of how they lay out their stores. That begs the question: How can you reconcile the differences between consumer-centric and store-related categories?

Cognitive computing will enable CPG firms to venture out far and plunge into the analytic depths of Big Data at just the right moment in history.

Swire Beverages unlocks the full potential of its Coca-Cola Supply Chain Network in China by transforming its operations to synchronize with real-time consumer demand across every channel.

Campbell's introduces new line of ready-to-use soups for cooking meals in thirty minutes or less.

Fan favorites M&M'S Brand Crispy Chocolate Candies and SNICKERS Xtreme Bar will join newcomers 3 MUSKETEERS Mint Bites, COMBOS Baked Snacks in two sweet and salty flavors, DOVE Whole Fruit Dipped In Dark Chocolate, TWIX Creamy Peanut Butter Cookie Bars and festive seasonal shapes.

Legacy can be a fine thing, and Land O'Lakes, Inc. has it in spades. But in the world of technology, legacy has different implications. Land O'Lakes' legacy IT platform was not providing accurate, real-time access to information needed to meet strategic growth objectives. Here's a peek inside Project Bedrock, the IT initiative that will get them there.

To avoid common category management challenges, such as lost sales and bloated inventory, here are five ways brand owners can arm retailers with the next generation of space and assortment planning capabilities and insights.