CPG

Collaborative Tech
CGT Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.
The Shoppers' Journey
CGT interviews Kirk W. Wheeler, executive vice president, general manager, CPG Practice for Manthan Systems, about the prerequisites that consumer goods manufacturers must pass in order to understand and activate the new shopper's journey.

Mondelez International Builds The Amazing Wall

Mondelez Canada broke down traditional barriers and resurrected a new wall that connects, rather than separates, its entire sales organization.
Are you ready for digital path to purchase?

The consumer packaged goods company has never really known its shopper. Today, it can. Shopper and customer data is available in near real time through the different technologies. While it sounds enticing, it is hard work.
General Mills Empowers Snack Launches with Connected Innovation

Since starting its G-WIN open innovation strategy in 2007, General Mills has successfully launched a wide range of new grain snacks developed in collaboration with strategic external partners.
Mondelez, D.E Master Blenders to Join Forces

The new company, to be called Jacobs Douwe Egberts (JDE), is expected to hold market positions in more than two dozen countries with a strong emerging market presence.
Butterball Names President and CEO

As CEO, the executive will be responsible for overseeing the company's business strategy and operations, and will leverage more than 30 years of experience in the food industry.
Dr Pepper Launches Music Studio

The studio is created to produce One of a Kind recordings with leading producers and artists to be released in time for summer listening.
Mondelez Enlists Support for WMS

Mondelez International chooses Longbow Advantage Inc., a provider of JDA WMS and WFM consulting services, to host the JDA Warehouse Management solution.
Arla Foods UK Optimizes Retail Field Operations

StayinFront Consumer Goods mobile solution will help to enable Arla to direct and maximize field activities and manage all of its retail execution needs in house.

Collaborative Tech

The Shoppers' Journey

Mondelez International Builds The Amazing Wall

Are you ready for digital path to purchase?

General Mills Empowers Snack Launches with Connected Innovation

Mondelez, D.E Master Blenders to Join Forces

Butterball Names President and CEO

Dr Pepper Launches Music Studio

Mondelez Enlists Support for WMS

Arla Foods UK Optimizes Retail Field Operations