CPG

In an industry brimming with big data hype, new social media channels and more, CGT asks an executive from AFS Technologies to sort out these challenges and provide thought leadership for those taking on new initiatives in data and analytics.

Unilever has become the first company to activate Brandtones automated mobile marketing platform and engage directly with mobile phone users in the worlds fastest growing markets.

The Oscar Mayer brand is introducing P3 Portable Protein Pack, packs of meat, cheese and nuts, designed for active consumers.

This is expected to provide their mutual customers with a complete end-to-end solution for product information management and distribution.

The collaboration focuses on Social and Mobile brand-building across the consumer journey.

Frito-Lay and Activision are providing fans with the opportunity to choose and name a new hero that will appear in the next Skylanders game slated for release in 2014.

Transplaces software-as-a-solution transportation management system is expected to provide reduced transportation costs, increased visibility and greater operational efficiencies.

Born out of the Mobile Futures initiative, Prankstr and Betabox are expected to spark an entrepreneurial culture within the company.