The company will sell or exit 90 to 100 brands in a bold attempt to refocus the business on 70 to 80 remaining best-selling brand names. "Less will be much more," CEO A.G. Lafley told analysts.
Mars will also exercise the option to purchase P&G's pet food business in more regions to reinforce the company's strategic intent to build its presence in emerging markets.
Nestls milk drink brand Nido creates a free interactive educational app to encourage children to read, stick to daily routines, like brushing their teeth and improve their memory and attention.
Lifeway's entry into the Canadian market marks the company's second international expansion in 14 months, following the 2013 introduction of its frozen kefir products in the UK.
Who will sell consumer product five years from now? And where? The decline of shopping malls, the rise of online shopping and changing consumer habits require consumer goods manufacturers to rethink their approach to moving goods.
