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CPG

  • Hershey Drives New Products in Multiple Categories

    The company's consumer-centric approach to product development continues to fuel the innovation pipeline for our brands.
  • Flintfox to Offer TRM Solution

    The new TRM solution combines TPM and CRM into a single platform.
  • P&G Reinforces Supply Chain Transformation

    This innovative approach is expected to increase efficiencies in P&G's supply chain, putting product closer to retail and population centers as well as major transportation networks.
  • Improving the Digital Supply Chain with MDM

    Keeping a brand strong and maintaining product consistency is inherently complex for consumer packaged goods companies in todays digital landscape.
  • Mondelez Expands Mobile Futures to Australia

    After a successful rollout in the United States and Brazil, the incubator is expected to shape the future of mobile marketing in Australia.
  • The Perks of Integrated Business Planning

    Within the highly competitive branded coffee category, approximately 70 percent to 75 percent of volume is sold on promotion. Today, Massimo Zanetti Beverage USA is effectively using a unified system for trade promotion management and forecasting to capitalize on this huge opportunity.
  • Analytics-Based Planning

    Rapid developments in technology along with economic and marketplace changes continue to put pressure on salesforces to adopt new approaches. Are you ready for the next generation of customer planning?
  • Ick-Provisation

    Clorox and comedienne Rachel Dratch helps to bring consumers' ickiest moments to life through personalized content based on real-time tweets.
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