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  • Energizer Gains An Analytics Advantage

    Energizer was determined to accurately assess the ROI of retail service activities at granular levels. It sought to understand which services drive the most incremental sales and which cost the most to perform. It needed a process and a database to collect and deliver the data in a meaningful way.

  • Marketing 101

    CGT Editor Ali Ackerman Orr gives you a sneak peek into the trends and topics discussed in this month's issue.

  • The Potential of Retail Scorecards

    The concept of measuring retail/supplier performance is fundamental to improving a relationship. It sounds so easy to do, but it is not. After a decade of implementation and use, progress on retail scorecards and the measurement of progress in a relationship is happening very slowly.

  • Mondelez Gets Emotional in Latest Campaign

    Emotional connection is the focus of Cadbury Chocolates multichannel campaigns based on Idomoo Personalized Video.

  • Mondelez to Acquire Vietnamese Snacks Company

    The $370 million investment in Kinh Do Corporation's snacks business is expected to accelerate the company's growth strategy in Asia Pacific.

  • McCormick Appoints SVP Finance - Capital Markets and CFO

    In this role, the executive will have oversight of Investor Relations, Treasury and serve as the CFO of the newly formed North American Leadership Team.

  • Snyder's-Lance Creates 'Better for You' Division

    Snyder's-Lance, Inc. announces the creation of a new, "better for you" division as well as an increase in its investment in Late July Snacks, LLC a company in organic and non-GMO snacks.

  • Eversight and McKinsey Partner for Trade Promotions

    Through this partnership, Periscope and Eversight will deliver a comprehensive set of software and service solutions which enable companies to innovate in-store promotions by digitally testing unique offers with real shoppers.
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