Cheetos App Makes the Whole World Look CheesyThe artificial intelligence-powered “Cheetos Vision" app turns any photo or video into a brand-inspired creation. Catalina Targets SMBs with New Catalyst ServiceProprietary Catalina Catalyst offering gives smaller brands 'anytime' access to purchase analytics and a host of other tools. Del Monte Names Bibie Wu CMO The former Henkel exec will be responsible for all marketing, innovation and R&D initiatives. Hershey Picks Accenture to Implement SAP S/4Hana The implementation is part of Hershey's overall plan to leverage technology for competitive advantage. Profile of Patrick Fitzmaurice Salsify Launches 'Product Experience Management' Platform The enhanced PIM platform is designed to help consumer goods brands build compelling shopper experiences across the entire e-commerce landscape. New Competition Rewards Analytics Startups The inaugural Genesis Awards will recognize analytics startups that can help retailers survive in an ultra-competitive marketplace. Unilever Aims for Palm Oil Sourcing Transparency In a move to improve sustainability and product safety in its supply chain, Unilever has become the first CPG to publicly disclose its worldwide sources. Newell to Emphasize Most Profitable Brands Plans to drive operational efficiencies include a move to consolidate global sales on two ERP platforms. General Mills Buys Blue Buffalo Acquisition of a pet food company exemplifies the CPG's commitment to healthy food for all types of "consumers." First Previous 268 269 270 271 272 Next Last
