CPG

The days of spreadsheets and 18-month planning calendars are history. Effective trade promotion strategies now demand a cross-functional, 360-degree understanding of consumer behavior. Here are 9 steps CPGs must take to get there.

Perfetti Van Melle North America has promoted its vice president of marketing to lead the company.

When it comes to supply chain IT investments, consumer goods companies need to place a clearer focus on growth.

Attendees of CGSM 2018 were able to test drive a variety of cutting-edge digital tools, like these mixed reality solutions from Realfiction.

The Central Group, Toronto, has acquired Packaging Technologies Inc., a Concord, Ontario-based designer and manufacturer of high impact graphic corrugated packaging and P-O-P displays.

The opportunity to sense and respond to ever-changing shopping behavior comes with the challenge of assimilating new technologies into legacy systems.

Leading companies are moving to a “precision guidelines” approach that empowers the field force to be increasingly granular and sophisticated with promotions.