CPG

The chief growth officer for Kimberly-Clark has joined the board for Neustar, a global information services and identity resolution company.

Packaged goods companies need to build a deeper level of interaction with consumers through personalized offerings and improved omnichannel experiences. An effective product information management system can help.

Brands must be ready for convenience to be redefined, local to go hyper-local, and tech to take the lead.

Catalina is partnering with Koupon to provide c-store retailers and CPGs with a more holistic understanding of cross-channel consumer purchase behaviors.

With AI-driven technology, retailers and CPGs can work together to optimize their promotional planning. 

A comparison chart of 39 orgs providing digital solutions to help consumer goods companies connect with shoppers.

The manufacturer entered into a definitive agreement recently to acquire BFY Brands, the maker of "better-for-you" PopCorners snacks.