CPG

The new head is tasked with leading such brands as Goldfish, Milano, Pepperidge Farm, Snyder’s of Hanover, Lance, Kettle Brand, Cape Cod, Snack Factory Pretzel Crisps and Late July.

AI and analytics firm Fractal has joined the Nielsen Connect Partner Network of solutions providers for CPG retailers and manufacturers.

Gerber has made another step in its goal for 100% recyclable or reusable packaging by 2025 with a new baby food pouch.

Reckitt Benckiser is leaning into the smart home category, which is expected to generate $2.76 billion in revenue by the end of this year.

In the face of extreme competition, creating relevance and consumer appeal is now critical to stimulate new growth, and it’s coming in many forms as companies go to great lengths to drive competitiveness.

The PepsiCo brand added the role in order to grow usage among its current customers and penetrate the households of non-users in the United States.  

Seeking to increase incremental sales at Walmart for a half dozen brands, the company worked with a digital marketing and consumer data management company to build an omnichannel campaign. 

P&G, which is currently facing supply and demand challenges associated with the coronavirus, launched a line of multipurpose cleaners promising 24 hours of bacteria protection.